We are excited to announce that our first offering is a special behind-the-scenes conversation with Christopher Arena, Senior Vice President of the National Basketball Association (NBA), where he’ll share lessons in leadership, branding, and innovation from one of the world’s most recognized sports organizations.

Guest Overview

Christopher Arena
Senior Vice President, Head of On-Court & Brand Partnerships
National Basketball Association (NBA)

Christopher is a veteran sports marketing executive with over 30 years of experience shaping the NBA’s visual identity. Recognized for his creative vision and collaborative leadership, he works closely with teams, franchise partners, and brand executives to ensure strategic alliance across all touchpoints. He oversees on-court apparel, sporting goods, and special event branding for the NBA. He has extensive leadership experience, long-tenured perspective within the NBA, and unique insights into brand strategy, innovation, and partnership development at a global scale.

Learn More About

• How major brands create meaningful partnerships

• The strategy behind special events and league innovation (In-Season Tournament, All-Star Weekend)

• Leadership lessons from decades inside professional sports

• Trends shaping fan engagement, branding, and live experiences

There will also be time for Q&A!

RSVP by May 21, 2026.

Attendees are welcome to invite 1 guest. Please provide your guest's name and email address when you RSVP!